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Home > Investments > Unit Trusts > Prudential

Prudential

At Prudential, they consider a sound and consistent investment philosophy vital to their success in investment management. Their investment philosophy, characterised as Prudent Value Investing, involves taking a proactive view on markets, with the aim of outperforming over the longer term.

'Value' is the essence of their philosophy and drives their investment process.

Assets are often miss-priced. They believe that prices in investment markets often do not reflect their fundamental, or real, value. Either investors become over-enthusiastic about prospects for particular investments and chase prices too high, or they neglect an underrated pool of assets. They look to invest in those areas that are undervalued by the market. In the longer-term, prices of most undervalued assets will rise to reflect their true value as they find renewed favour with investors.

Value investing often involves taking the contrarian view and buying out of favour stocks. Challenging the consensus viewpoint requires a medium to longer-term view. As value managers, they need a pragmatic strength in their convictions, confident that they will be right over time. At Prudential, their fund management team use a research-intensive process to find value. They apply a rigorous investment framework in managing investors' money to provide superior performance in all markets, despite their prospects.

Fund Type	Fund Name
Money Market	Prudential Money Market A
Income	Prudential Enhanced Income A
Cautious	Prudential Inflation Plus A
Moderate	Prudential Balanced A
Equity	Prudential Equity A

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